Amazon Sued For Adding Ads To Prime Video Without Subscriber Consent

Summary

Australia's competition regulator has taken Amazon to court, alleging the company introduced advertisements on Prime Video without subscriber consent and then charged existing subscribers extra to watch without them. The regulator claims that over one million annual Prime subscribers were affected between November 2023 and August 2025, with many being asked to pay an additional fee for an ad-free experience despite already paying for a full year of Prime membership. The Australian Competition and Consumer Commission is seeking court declarations, financial penalties, and other orders against Amazon.