FSSAI Flags ‘Fresh’ And ‘Healthy’ Claims On Paneer Packets - Know If Your Paneer Is Really Healthy

Summary

India's food regulator, the Food Safety and Standards Authority of India, has issued a notice to Heritage Foods over claims made on its paneer packaging, questioning whether the terms "Fresh" and "Healthy Happiness" comply with food labeling rules. The regulator is concerned that these claims may mislead consumers into believing the product has characteristics that are not supported under the regulations. The action is part of a broader effort by the Food Safety and Standards Authority of India to ensure that companies provide accurate and transparent information on product labels, rather than using attractive words as a marketing strategy.