EXCLUSIVE | Asus Is Betting India's Next PC User Won't Buy A 'Regular' Laptop

Summary

Asus is expanding its Chromebook lineup in India, betting that millions of Indians who have grown up using smartphones will opt for a non-traditional laptop experience when buying their first computer. The company believes that Chromebooks are emerging as a second screen for the smartphone generation, offering a complementary device that bridges the gap between mobile devices and traditional PCs. With the Indian PC market showing signs of renewed momentum, with shipments rising thirty-one point nine percent year on year, Asus is introducing initiatives to raise awareness and change consumer perceptions about Chromebooks.