'Going To Keep Focusing On Design': Apple's Next CEO Vows To Fix The Team

Summary

Apple's design studio has lost its influence within the company, no longer holding a seat at the executive table and functioning more as a support unit. The decline began around 2015 when Jony Ive stepped back from daily management, and has continued with leadership gaps and senior exits. Incoming CEO John Ternus has vowed to rebuild the team's standing, stating that he will keep focusing on design because it is core to what Apple does.