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Summary
The iPhone 18 Pro, set to launch on September 9, is expected to carry a higher price tag than last year's model, with a potential increase of up to 200. This increase is driven by the rising costs of memory and storage components, as well as Apple's tightly controlled ecosystem and demand for its AI features. The company's loyal customer base is likely to remain committed, given the difficulties of switching to an Android device and the existing investments in Apple peripherals.
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