Your Next iPhone Could Cost More: Apple Boss Says Rising Chip Prices Are Becoming 'Unsustainable'

Summary

Apple's outgoing Chief Executive Officer, Tim Cook, has warned that rising component costs, particularly for memory chips, are becoming unsustainable and may lead to higher prices for future Apple devices. The company has been trying to shield customers from these increased manufacturing expenses, but Cook suggests that this approach may no longer be viable. As a result, upcoming devices, including the next generation of iPhones, could see significant price increases, with some analysts predicting hikes of up to one hundred and fifty dollars above current models.